Servicemark Registration Process - How to Servicemark

Servicemark Registration

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Step-by-Step Process to Obtain a Federal Servicemark

Below is a summary of the full process for registering a federal servicemark. While a lot of legal stuff happens under the hood, we make it easy for you to file and register a servicemark.

1. The first thing you have to do before you can apply for a servicemark is decide the mark you will use to identify a product or service. For example, some of the well-known servicemark names today include Microsoft® for software, Starbucks® for coffee shop, and Rolex® for watches.

2. Complete an online Servicemark Application Form to initiate the servicemark process.

3. After receiving your finished online application, we'll conduct a search, review your application for accuracy, and e-file your application with the USPTO.

4. We’ll email you a link for you to review and e-sign the servicemark application. If you need to make any changes, let us know and we can revise it until you are completely satisfied. If your order has a search, we’ll email you the search report in PDF file.

5. After you review and e-sign the application, the required government application fee of $225 or $275 is due to the U.S. Servicemark Office.

6. The U.S. Servicemark Office will then email you a receipt and assign the application a serial number.

7. About three months after the filing date, an examining servicemark attorney will review your application and decide whether to grant you the mark, or request additional information from the applicant. The examining attorney may request more information to clarify certain parts of the mark and/or description language. If the examining attorney has questions, objections or recommended changes then you will receive an Office Action letter. The applicant must respond to any objections within six months of the mailing date of the letter or the application will be abandoned.

8. If there are no objections, then the examining attorney will approve the mark. If your application is based on intent to use, you will need to submit a formal statement that you have begun to use the mark in commerce before an official certificate will be issued.

9. The mark will then be published in the Official Gazette to allow anyone to oppose your mark if he or she believes that they will be damaged by the mark registration. If no opposition if filed within the time specified by Section 13(a) of the Statue or by rules 2.101 or 1.102 of the Servicemark Rules, the Commissioner of the Patents and Trademarks will issue a Certificate of Registration.

10. Upon receiving a Certificate of Registration, you can begin to use the cherished ® federal servicemark symbol on your mark.

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File your servicemark registration today with Registering a servicemark at the federal level protects your brand nationwide. You can servicemark a name, logo, or phrase used in connection with a product or business service. Once your register a servicemark with the USPTO (U.S. Patent and Servicemark Office) it puts the public on notice that you are the presumptive owner of the servicemark and you have exclusive rights to use of the servicemark. Servicemark registration gives you additional advantages including bringing a federal suit in court if someone infringes your mark. In addition, you may use the cherished ® symbol next to your servicemark name or logo. makes it easy and affordable to register a servicemark with the USPTO. Simply answer a few questions and we'll do the rest to search your servicemark for clearance and file a servicemark with the USPTO. Get started today and protect your brand by registering a servicemark!